A multi-year branding initiative for Aetna's internal employee brand. This is the latest round of work completed in 2018 focused on their employees around the internal rally cry we branded: You Make Us. It was rolled out across a broad range of media; internal intranet, posters, floor tiles, coffee sleeves, coasters, banners, screens and most importantly with their CEO presenting at the annual employee meeting with 50k+ in attendance.
A full brand and positioning assessment and research assignment. Followed up with a complete brand refresh, brand standards, conceptual campaign, positioning, brand assets and website. This is a long-term client relationship and is still ongoing.
A startup in need of positioning and branding to take their relationship with Caterpillar and expand into other market sectors. We completed a brand audit, developed all materials for their expansion. Included brand standards, ads, presentation templates, posters, sell sheets, postcards, and a website. This project worked too well in fact, because Caterpillar decided to purchase the company instead of let them expand to other sectors.
This is a multi-year, ongoing client relationship that we have acted entirely as their marketing department. I have led and managed this relationship since day one. These are just a couple samples of hundreds of pieces we have created for their global footprint. On this one we built a global brand site to help unify their brand across different continents after we redesigned and launched their 5,000+ page website.
This was a personal side project I worked on for a client that contacted me from China who wanted to launch a small American-based clothing company. I don't get to work on many retail clients so this really was a fun side project. I did all the branding, site design/build, digital ads, SEO, and Google Adwords.
This was also a side project for a technology company out of Colorado that makes enterprise software for Fortune 100 clients. I was asked to come in to give them several concepts on branding and design with a request for more out of the box thinking than they could find internally. It was a challenging project because they weren't allowed to show their product. I ultimately supplied them with 3 designs and this was their pick.