Ryan Lockwood Design + Direction Logo

Additional Work Samples

Aetna: You Make Us

A multi-year branding initiative for Aetna's internal employee brand. This is the latest round of work completed in 2018 focused on their employees around the internal rally cry we branded: You Make Us. It was rolled out across a broad range of media; internal intranet, posters, floor tiles, coffee sleeves, coasters, banners, screens and most importantly with their CEO presenting at the annual employee meeting with 50k+ in attendance.

Creative Director: Ryan Lockwood
Art Director: Drake Evans
Designers: Carrie Russell / Cheryl Bell
Copywriters: Jefferson Long / Chris Cook
Strategist: Beth Taylor
D&I Strategist / Account Director: Matthew Luginbuhl

TowerPinkster: Are You Curious?

A full brand and positioning assessment and research assignment. Followed up with a complete brand refresh, brand standards, conceptual campaign, positioning, brand assets and website. This is a long-term client relationship and is still ongoing.

Creative Director: Ryan Lockwood
Head of Creative: Jefferson Long
Art Director: Drake Evans
Designer: Cheryl Bell
Copywriters: Jefferson Long / Luke Neumann
Strategist: Beth Taylor
Digital Director: Jane Smith
Lead Developer: David Smith
Front-End Developer: Sang Kim

Modustri: Branding and Website

A startup in need of positioning and branding to take their relationship with Caterpillar and expand into other market sectors. We completed a brand audit, developed all materials for their expansion. Included brand standards, ads, presentation templates, posters, sell sheets, postcards, and a website. This project worked too well in fact, because Caterpillar decided to purchase the company instead of let them expand to other sectors.

Creative Director: Ryan Lockwood
Copywriter: Beth Smith
Art Director: Drake Evans
Developer: David Smith
Account Director: Craig Davis
Digital Director: Jane Smith

Armstrong International

This is a multi-year, ongoing client relationship that we have acted entirely as their marketing department. I have led and managed this relationship since day one. These are just a couple samples of hundreds of pieces we have created for their global footprint. On this one we built a global brand site to help unify their brand across different continents after we redesigned and launched their 5,000+ page website.

Creative Director: Ryan Lockwood
Art Director: Drake Evans
Copywriter: Beth Smith
Account Director: Craig Davis
Digital Director: Jane Smith
Front-End Developer: David Smith

Royal Flyte: Branding and Website

This was a personal side project I worked on for a client that contacted me from China who wanted to launch a small American-based clothing company. I don't get to work on many retail clients so this really was a fun side project. I did all the branding, site design/build, digital ads, SEO, and Google Adwords.

Creative Director/Designer/Copywriter/Front-End Developer: Ryan Lockwood

ThinkTank: Branding and Website

This was also a side project for a technology company out of Colorado that makes enterprise software for Fortune 100 clients. I was asked to come in to give them several concepts on branding and design with a request for more out of the box thinking than they could find internally. It was a challenging project because they weren't allowed to show their product. I ultimately supplied them with 3 designs and this was their pick.

Creative Director/Designer: Ryan Lockwood
Developer: David Smith
Digital Director: Jane Smith