Making Magic

Back Market

NYC OOH, Global Social and Digital Ad Campaigns

I’ve partnered with Back Market to build out countless pieces of content from live-action, motion, social, and digital ads as they expanded from France into the US and other global markets. This NYC OOH campaign is currently running across all of the MTA and Metro-North with 8 different executions in print and motion. The social and digital campaigns are also currently running across all platforms across the US, UK, France, Spain, and Germany.

Wheels Up

I’ve partnered with SWAT by Kirshenbaum over the past couple of years to create a variety of content for Wheels Up ranging from pre-IPO to now. From motion OOH takeovers in LA during Superbowl to motion digital ads, social content, and videos.

Motion OOH takeover on the Sunset Strip in LA during Superbowl weekend.

Cat Footwear

Global Campaign and Retail Launch

I was brought on as a contract Creative Director to help bring a new brand to their global consumer market. One of the many elements born from this collaboration was this campaign and retail experiences, including interior and exterior retail environments and displays, photography and video content we shot in Spain, OOH, social, and a go-to-market guide to allow retailers to execute in their local markets.


Jungle Moc Campaign

Merrell brought me in to help reinvigorate their global best-selling shoe, the Jungle Moc, which had started to see a dip in sales for the first time in company history. We partnered on this global campaign to reposition the shoe to the fastly growing influencer and streetwear market while striking the very fine balance of not alienating their core demographic.

Thank you. Much more to come. Stay tuned.