Making Magic


Measure Up.

A tech startup in need of positioning and branding to take their relationship with Caterpillar and expand into other market sectors. We completed a brand audit, developed all materials for their expansion. Included brand standards, ads, presentation templates, posters, sell sheets, postcards, and a website. This project worked too well in fact, because Caterpillar decided to purchase the company instead of let them expand to other sectors.


Agency: Fairly Painless Advertising

Creative Director: Ryan Lockwood
Strategist: Beth Taylor
Copywriter: Beth Smith
Art Director: Drake Evans
Developer: David Smith
Account Director: Craig Davis
Digital Director: Jane Smith