HopCat

The Inappropriate Cat

When the forward thinking folks at Barfly Ventures called to help generate buzz around their rapidly expanding HopCat brand we knew we had our work cut out for us. Competitive research told us the brewpub and bar business had exploded over the last six years. This had triggered a marketing and social media brew-ha-ha that had every metropolis in the nation vying for the title “Beer City USA.” We knew breaking through the clutter was going to take either a heroic effort on our part or an entirely inappropriate one.

Focusing this campaign primarily on Facebook, Instagram, Twitter and YouTube the videos garnered over 1,000,000 views. Engagement was up 49% and interactions per post were 416% above industry average. Not bad for a foul-mouthed cat.

How to pronounce “Vladimir Poutine.” Advice from the Inappropriate Cat.

Targeted YouTube Ad Campaign

Meerkat’s Can’t Even Spell Cat. Good Advice from the Inappropriate Cat.

Social Media Campaign

Pavlov’s Dumb Dog, Crack Fries & The Inappropriate Cat.

Voted Top 10 Most Liked Ads on Ads of the World

Craft Beer Training 101 – Tips from HopCat’s Inappropriate Cat

Guerilla Cat Posters in Chicago
Guerilla Cat Posters in Chicago

Digital Outdoor in Chicago

E-Newsletter Launching Video #1
E-Newsletter Launching Video #2
E-Newsletter Launching Video #3