Aptera

A Modest Introduction

When Aptera set out to create an all-electric, carbon fiber car designed in Silicon Valley, they were sure to raise some eyebrows. When it also had three wheels, three seats and looked like it could take off from the ground, they started raising all kinds of questions, like, “Is the future finally here?”, “What does it run on, Plutonium?”, and “Can it fly?” The answers are what drove this mixed media launch campaign for the Aptera 2e, giving the audience both a glimpse of the vehicle as well as a hint of its personality.