AIGA West Michigan

Identity and Website

When it was time to rebrand the AIGA West Michigan, there were a couple of unique considerations to take into account. One was to capture the bold moves forward the chapter had made since its founding. The second was to allude to the idea that they are on the leading edge of design. These compelling identity applications, logo and website explore and push these concepts while breathing new life into their goal: to influence and advance design as a professional craft, strategic advantage and vital cultural force in the region.